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                Geotechnical News • December 2012
              
            
            
              
                
                  59
                
              
            
            
              
                ASFE NEWS
              
            
            
              
                THE
              
            
            
              
                GEOPROFESSIONAL
              
            
            
              
                BUSINESS
              
            
            
              
                ASSOCIATION
              
            
            
              
                ASFE
              
            
            
              
                A not-for-profit association established in 1969, ASFE’s purpose is to
              
            
            
              
                help geoprofessionals maximize their importance and value to the
              
            
            
              
                marketplace, achieve business excellence, and manage risk. ASFE
              
            
            
              
                creates more awareness of geoprofessionals’ value through outreach
              
            
            
              
                activities targeted to organizations of clients and those that influ-
              
            
            
              
                ence them. It increases the supply of trusted geoprofessional advisors
              
            
            
              
                through high-impact programs, services, and materials it creates for
              
            
            
              
                the personnel of ASFE-Member Firms.
              
            
            
              
                2011-2012 Board of
              
            
            
              
                Directors
              
            
            
              
                President
              
            
            
              David R. Gaboury, P.E.
            
            
              (
            
            
              
                Terracon
              
            
            
              , Olathe, KS)
            
            
              913/599-6886 / drgaboury@terracon.
            
            
              com
            
            
              
                President-Elect
              
            
            
              David A. Schoenwolf, P.E.
            
            
              (
            
            
              
                Haley & Aldrich, Inc
              
            
            
              ., McLean, VA)
            
            
              703/336-6706 / dschoenwolf@
            
            
              haleyaldrich.com
            
            
              
                Secretary/Treasurer
              
            
            
              Kurt R. Fraese, L.G.
            
            
              (
            
            
              
                GeoEngineers, Inc
              
            
            
              ., Seattle, WA)
            
            
              206/328-0897 / kfraese@
            
            
              geoengineers.com
            
            
              
                Directors-at-Large
              
            
            
              Joel G. Carson
            
            
              (
            
            
              
                Kleinfelder Group
              
            
            
              , Omaha, NE)
            
            
              402/331-2260 / jcarson@kleinfelder.
            
            
              com
            
            
              Mark K. Kramer, P.E.
            
            
              (
            
            
              
                Soil and Materials Engineers, Inc
              
            
            
              .,
            
            
              Plymouth, MI)
            
            
              734/454-9900 / mkramer@
            
            
              sme-usa.com
            
            
              Gordon M. Matheson, Ph.D., P.E.,
            
            
              P.G.
            
            
              (
            
            
              
                Schnabel Engineering, Inc
              
            
            
              ., Glen
            
            
              Allen, VA)
            
            
              804/264-3222 / gmatheson@
            
            
              schnabel-eng.com
            
            
              Steven D. Thorne, P.E., D.GE
            
            
              (
            
            
              
                GEI Consultants, Inc
              
            
            
              ., Montclair, NJ)
            
            
              973/873-7110 / sthorne@
            
            
              geiconsultants.com
            
            
              Woodward L. Vogt, P.E.
            
            
              (Paradigm Consultants, Inc., Houston,
            
            
              TX 713/686-6771 / woody@
            
            
              paradigmconsultants.com
            
            
              
                Staff
              
            
            
              Phone: 301/565-2733
            
            
              E-mail:
            
            
              
                info@asfe.org
              
            
            
              
                Executive Vice President
              
            
            
              John P. Bachner
            
            
              Ext. 223 / john@asfe.org
            
            
              
                Operations Director
              
            
            
              Sarah P. Lanning
            
            
              Ext. 231 / sarah@asfe.org
            
            
              
                Program Director
              
            
            
              Kristen J. Dineen
            
            
              Ext. 222 / kristen@asfe.org
            
            
              
                Program Manager
              
            
            
              Sara Menase
            
            
              Ext. 232 / sara@asfe.org
            
            
              
                Membership Director /
              
            
            
              
                Organizational Relations
              
            
            
              
                Director
              
            
            
              Colleen Knight Harper
            
            
              Ext. 230 / colleen@asfe.org
            
            
              
                Membership Manager
              
            
            
              Susan A. Ford
            
            
              Ext. 227 / suzy@asfe.org
            
            
              
                Controller
              
            
            
              Phillip D. Pettway
            
            
              Ext. 233 / phil@asfe.org
            
            
              
                ASFE President’s 2011-12
              
            
            
              
                Annual Report
              
            
            
              What a year! Things have progressed
            
            
              so quickly, and as we approach the end
            
            
              of our fiscal year, it is great to see how
            
            
              far we’ve come. As a volunteer orga-
            
            
              nization supported by a great staff, the
            
            
              accomplishments are amazing. Thank
            
            
              you for your dedication to ASFE.
            
            
              Three years ago we embarked on an
            
            
              ambitious strategic plan. Among other
            
            
              things, it represented a major change
            
            
              to our former planning approach by
            
            
              focusing on three-year bites of the
            
            
              future as opposed to one year at a
            
            
              time. The 2009-2012 strategic plan
            
            
              was ambitious, to say the least, even
            
            
              including an overhaul of our commit-
            
            
              tee structure. We got it all done (and I
            
            
              use “all” advisedly!).
            
            
              One of the highlights of the plan was
            
            
              a new focus on external matters; an
            
            
              effort to achieve a long-held aspiration
            
            
              of just about all our members: Recog-
            
            
              nition of how much geoprofessionals
            
            
              contribute to project success when
            
            
              they are wisely selected, engaged, and
            
            
              deployed, as it’s set forth in our
            
            
              value
            
            
              proposition
            
            
              . To make that happen over
            
            
              the long term, we realized we would
            
            
              need to grow and expand our influ-
            
            
              ence. For that to happen, we’d need to
            
            
              do more to retain our existing mem-
            
            
              bers and attract new ones. Toward that
            
            
              end, we expanded our staff by bring-
            
            
              ing on board an individual to focus
            
            
              on membership retention and growth.
            
            
              Our new staff was also charged with
            
            
              outreach to
            
            
              allied organizations
            
            
              and
            
            
              organizations comprising clients
            
            
              and those who influence clients. Our