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Geotechnical News • June 2014
www.geotechnicalnews.com
THE GROUT LINE
A grouting industry review
Sam Bandimere
As a grouting consultant, I thought it
might be a good time to share some
observations of the Grouting Industry
and how it is doing in these challeng-
ing economic times. I don’t mean
to just address the “feast or famine”
issues we all face and must deal with
in the course of doing business, but
rather the broad spectrum of the indus-
try as a whole.
Before going any further, may I say
that nothing replaces the daily routine
of taking care of business in terms
of making sure your field operations
are properly supported with training,
manpower, and properly maintained
equipment, etc. There is no better
marketing strategy than making sure
your company’s reputation is positive
and supportive. With that said, let me
continue.
In the years of owning a grouting
company, I was always interested in
acquiring as much information about
the industry as I could, for two rea-
sons: (1) I wanted to determine what
could be expected in terms of mar-
keting opportunities as the industry
moved forward and developed, and (2)
for focusing efforts of our own opera-
tions and marketing program.
When an industry’s overall market
expands, stabilizes or declines, it
allows for a review of how, where
and why to focus your marketing
efforts, i.e. When the overall market
is growing, you need to research the
reasons that expansion is occurring. If
your company is to maintain “mar-
ket share”, you will need to focus on
making sure you’re current with the
technical reasons for this growth. If